90 Days. 45 Posts. A 92% Drop in Reach.

Business coach Lindsay Maloney spent 90 days running a controlled Instagram experiment so you don't have to. She posted every single day for the first 45 days, tracked every metric, and then went nearly silent for the second half. What she found will make you rethink your entire social media strategy.

5 Things the Experiment Proved

• Instagram is unpredictable, always. Reach fluctuates for reasons no one can control, no matter how consistent you are.
• Posting more does not guarantee results. Daily posting for 45 days still produced a 92% decline in reach by the end.
• Your business can survive without it. Lindsay brought in 8 new clients during the 45 days she barely posted to her feed.
• Instagram is a tool, not a strategy. If your business depends on the algorithm showing your posts, you are in serious trouble.
• Email is everything. All 8 clients came from one email about a new offer. No viral post required.

"Instagram can be a part of your marketing plan, but it can't be your marketing plan. Build your email list. The algorithm is not your friend."

Lindsay Maloney, Book Your Dream Clients Podcast

Ready to hear every data point, every low moment, and exactly how Lindsay signed 8 clients without a single feed post? Listen to the full episode of Book Your Dream Clients for the complete breakdown. Your email list strategy starts today.

Listen to the Full Episode