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I posted on Instagram every day for 45 days straight.
My reach dropped 92%.
Then I stopped posting entirely and signed 8 new clients.
Here is what 90 days of data actually proved.
Lindsay Maloney has coached 11,000+ coaches over 15 years.
She ran a real 90-day Instagram experiment, tracked every post in a spreadsheet, and the results will change how you think about social media forever.
Day 1 went viral. A carousel hit 19,000 views, 88 saves, 92 new followers.
She thought she found the formula on day one.
She had not.
Week 1 averaged 6,000 views per post.
By day 45, that average had collapsed to 512 views.
Same account. Same effort. Same strategies. A 92% drop in reach.
At day 34 she hit burnout.
Optimizing hooks, testing formats, analyzing data, and nothing worked consistently.
She asked the question we all ask: why did I just spend an hour on that?
At day 45 she stopped all feed posts completely.
Stories only, whenever she felt like it.
Total views dropped from 403,000 to 62,000 in the second 45 days. A 77% drop in account reach.
But her business did not suffer.
She signed 8 new clients during the 45 days she barely posted.
Not one came from Instagram.
All 8 clients came from her email list.
She created a new Voxer coaching offer, sent one email to people who already trusted her, and people bought.
No viral post required.
The 5 takeaways she wants you to keep:
1. Instagram is always unpredictable
2. Posting more does not guarantee reach
3. Your business can thrive without Instagram
4. Instagram is a tool, not a strategy
5. Email is everything
If your entire business depends on Instagram showing your posts, you are in serious trouble.
The algorithm is not your friend, not your business coach, and definitely not reliable.
Build your email list.
Create offers people actually want.
Use Instagram to drive traffic to things YOU own.
That is the whole lesson. 90 days of data to back it up.
Lindsay ran this experiment so you would not have to.
Listen to the full breakdown on the Book Your Dream Clients podcast.
Every number, every lesson, all 90 days. 🧵 #BookYourDreamClients
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Show notes and captions
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Episode Summary
Business coach Lindsay Maloney shares the surprising results of a 90-day Instagram experiment where she tracked daily posting, then switched to stories only. Despite following expert advice consistently, her reach dropped 92% while she still signed eight new clients through her email list. This episode makes a compelling case for why email marketing must be the foundation of any coaching business.
Key Topics
- The structure and goals of Lindsay's 90-day Instagram experiment
- How a viral post on day one created false confidence in the strategy
- The 92% decline in reach despite consistent, intentional daily posting
- Comparing feed post results versus stories-only results in the second 45 days
- Signing eight new clients through email while barely posting to Instagram
- Why Instagram is a tool for driving traffic, not a complete business strategy
- Building an email list as the most reliable revenue asset a coach can have
Timestamps (Estimated)
00:00 - Introduction and overview of the 90-day experiment
02:15 - Day one goes viral and why it was misleading
05:30 - Reach drops 92% and burnout sets in around day 34
09:00 - Switching to stories only for the second 45 days
13:20 - Eight clients signed through email during the low-posting phase
Notable Quotes
"Instagram is completely unreliable. I just spent 90 days proving it."
"Instagram can be a part of your marketing plan, but it can't be your marketing plan."
"Instagram's chaos does not touch my revenue. If I didn't have an email list, this would be a very different story."
Social Captions
Caption 1
I posted on Instagram every single day for 45 days and my reach still dropped 92%. The latest episode of Book Your Dream Clients breaks down exactly what happened and what it means for your business.
Caption 2
What if you stopped posting to your Instagram feed entirely? Lindsay Maloney did just that for 45 days and still signed eight new clients. The secret was not a viral post. It was her email list.
Caption 3
The algorithm is not your business coach. After 90 days of tracking every view, save, and follow, Lindsay found that the most reliable client-generating tool she had was email, not Instagram.
Caption 4
Daily posting, optimized hooks, educational carousels, Lindsay tried it all for 45 straight days. The results were inconsistent, exhausting, and eye-opening. Tune in to hear what she learned and what she recommends instead.
Caption 5
If your entire business depends on Instagram showing your posts to people, you are one algorithm update away from a serious problem. This episode is a wake-up call to build something you actually own.
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